Advantages and disadvantages of Web 2.0 in SEO

What is web 2.0?

Web 2.0 can be broadly described as a range of web applications and websites that can be used by people to publish their knowledge or the content they have created and share it with other people. Web 2.0 facilitates interoperability from all the web applications. This technology has enabled web users to create, collaborate, share, and communicate easily and effectively.

 

The concept behind Web 2.0 is about web-oriented architecture, rich web applications, and social web. This refers to the changes made in the way how web pages are designed and used by the users, without any change in any technical specifications.

 

In simple words, web 2.0 is an improved version of the first worldwide web. It is characterized by the change from static to dynamic or user-generated content and also by the growth of social media.

Web 2.0 doesn’t really require any technical skills for people to participate. This has enabled all the web-users to participate and use the applications easily and widely.

 

Overview:

The use of the technology of Web 2.0 has grown immensely in the past few years and has made a clear impact on the world. Because of this technology, sites like breakout are able to achieve a high ranking in terms of user density as well as click density.

 

Due to the increase in the number of web 2.0 users, the means of communication between people and organizations have changed drastically. People now use web 2.0 websites and applications instead of conventional print ads, radio, television, and static websites. These websites/ applications have become the best way to communicate in-between people. Now, the meetings, promotions, classrooms, or any form of collaboration is done via web 2.0 applications and websites like escape rooms.

 

All the organizations are now trying to take leverage over the new web 2.0 technologies like YouTube and Facebook so that they can improve their standards and also get things done faster.

 

Examples of web 2.0 applications:

 

Web 2.0 examples include Video sharing sites like YouTube, hosted services like Google Maps, wiki pages like MediaWiki, blog pages like WordPress, social networking like Facebook, Web applications like Google Docs & Flickr, Micro-blogging like Twitter, podcasting like Podcast Alley, content hosting services, and many more.

 

What is SEO or Search Engine Optimization:

 

Search engine optimization or SEO is an essential digital marketing tool. It comprises a range of different components like keywords, content, local SEO, search engine marketing, off-page SEO, and backlinks. The reason why SEO is so important is that it makes your website more visible to people. This means more web-traffic, therefore, more customers for your business.

 

Search engine optimization is also an essential tool for positioning yourself as a trustworthy professional in your field, for brand awareness, as well as for building a professional relationship with the customers.

 

What are backlinks and why are they important:

 

Backlinks are links that enable the users to navigate from a page on one website to another page of a different website. They are also known as incoming links, inbound links, or one-way links.

 

Backlinks are important because major search engines like Google consider backlinks as ‘votes’ for a specific page. Pages with a higher number of backlinks are most likely to have high organic search engine rankings. Hence, it will attract more web traffic.

 

One of the most important types of backlinks is contextual backlinks. This is because they are embedded within the text of an article. The other kind of backlinks usually appears on the side widget or on the footer of an article.

 

Do web 2.0 sites benefit search engine optimization via contextual backlinking?

 

You might be wondering does web 2.0 sites benefit SEO through contextual backlinking?

The answer is yes! It does benefit your search engine optimization.

 

Web 2.0 sites are about interoperability, user-generated content, and usability! One of the ways to create backlinks to your website or your blog is by setting up web 2.0 sites.

 

Web 2.0 sites give the users free space to publish their own content! All that the users need to do is to sign up for a free account. These websites are super user friendly and easy to navigate. This makes adding the content, publishing articles, images, and videos pretty straightforward and simple.

 

Some web 2.0 sites also offer advertising platforms. This enables you to earn some extra money from their ad revenue-sharing programs.

 

Advantages and Disadvantages of web 2.0:

 

Advantages:

 

The main advantage of web 2.0 sites is that it enables the web-users to build contextual backlinks.  These backlinks are useful to attract web traffic.

 

Another major advantage of web 2.0 sites is that they are trusted websites (authority websites), with an established high page ranking. Therefore, it is not surprising to see content from these websites appearing on the first page of the search engine rankings.

 

Disadvantages:

 

The major disadvantage of web 2.0 sites is that most backlinks from web 2.0 sites are ‘no follow’ backlinks. No follow backlink is a link that does not count as a point in the page’s favor. Hence, it does not boost PageRank and doesn’t help a page’s placement in the Search engine results page. Therefore, the high page ranks of these websites do not get passed onto your backlink.

 

However, some of the web 2.0 websites have ‘do-follow backlinks’ such as Pinterest and Weebly.

Still, these websites are controlled by their owners. Therefore, there is no guarantee that your free account will always be available, meaning that it can get deleted anytime.

 

Keeping aside the limitations, web 2.0 sites can be used to build a huge number of contextual backlinks which can prove to be very helpful for your business.

 

Web 2.0 submission for SEO:

 

Web 2.0 has made the life of web-users a lot easier. Now, people can submit their articles directly and get it published on web 2.0 websites like WordPress. Mostly, these websites do not have strict moderation. Though, the users need to make sure that they submit unique and good quality posts.

One important thing is that the domain authority of these web pages is excellent for web 2.0 websites but the page authority might be less. If the users consistently update quality posts, people will come over to their web 2.0 website which will automatically improve their SEO and ranking in search engines.

The users can build a website for their brand and get some backlinks, but it is essential for them to be sure that they don’t do it just for the backlinks.

 

Most of the websites are not able to get traffic directly to the web pages that are built by the users. Therefore, the users have to promote their web 2.0 page/blog on social communities, and then the people will come to their site only if the content is good.

 

Conclusion:

 

Web 2.0 is the web for the users and by the users. Web 2.0 is an improved version of the first worldwide web It is pretty easy and straightforward to use and access. One of its key features is that it enables the users to add contextual backlinks to their articles and content on their websites and their blogs.

These contextual backlinks are highly advantageous as these backlinks enable the website to have are high organic search engine rankings. This implies that the website will get more traffic and therefore it is highly advantageous for your business and brand.