Advance PPC Masterclass Course Content
1. Get Started3 Lessons | 0h 36m 34s
- Lesson 1. Introduction To PPC - 22:31 Mins - Preview
- Lesson 2. Google Ads Structure - 10:23 Mins
- Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
- Lesson 4. Introduction To Search Campaign - 13:55 Mins
- Lesson 5. Keyword Match Types - 12:42 Mins
- What is Keywords & Queries
- Exact Match
- Phrase Match
- Broad Match
- Broad Match Modifier
- Negative
- Lesson 6. Search Ads: - 25:54 Mins
- Text Ads
- Responsive Text Ads
- Call Only Ads
- Dynamic Keyword Insertion Ads
- Coundown Ads
- Location Insertion
- If Function Ad
- Lesson 7. Ad Extensions - 24:55 Mins
- Sitelinks
- Callouts
- Call
- Location
- Structured Snippets
- Price
- App
- Message
- Lesson 8. Remarketing - 17:16 Mins
- Introduction
- Setup
- Code Placement in static Website
- Code Placement in Wordpress
- Lesson 9. Custom Remarketing List Creation - 24:10 Mins
- Website Visitors
- App Users
- Youtube Users
- Customer Emails
- Lesson 10. Conversion Tracking - 32:06 Mins
- Setup Conversion
- Conversion Code Placement in Static Website
- Conversion Code Placement in Wordpress
- Conversion Code Placement in Website through Tag Manager
- Lesson 11. Google Tag Manager - 20:12 Mins
- Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
- Scan your comp Ads
- Don’t use false claims
- include data & stats
- Use Offers
- Use CTA
- Use Numbers
- Lesson 13. Search Campaign Creation - 52:44 Mins
- SetUp
- Start & End Date
- URL Options
- Location Targeting
- Languages
- Budget
- Bidding
- Ads Schedule
- Ad Rotation
- Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
- Keyword Selection
- Ad Copy Creation-Text Ads
- Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
- Keyword Selection
- Ad Copy Creation-Dynamic Ads
- Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
- Keyword Selection
- Ad Copy Creation-Call Only
- Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
- Keyword Selection
- Ad Copy Creation-Responsive Search Ads
- Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
- Keyword Selection
- Ad Copy Creation-Text Ads
- Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
- Keyword Selection
- Ad Copy Creation-Dynamic Search Ads
- Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
- Keyword Selection
- Ad Copy Creation-Text Ads
- Lesson 21. Bid Adjustment - 12:23 Mins
- Device
- Location
- Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
- Lesson 22. Introduction To Display Campaign: - 18:36 Mins
- Lesson 23. Display Ads: - 24:52 Mins
- Responsive Ads
- Banner Ads
- Gmail Ads
- Lighbox Ads
- Lesson 24. Display Campaign Creation
- Ad Group Targeting - Hair Transplant
- Responsive Ads - 29:15 Mins
- Lesson 25. Ad Group Creation - 32:16 Mins
- Targeting - Tour Packages-Canva
- Ad Copy Creation-Banner Ads-Normal
- Lesson 26. Ad Group Creation - 44:20 Mins
- Targeting - Digital Marketing Course-Canva
- Ad Copy Creation-Banner Ads-Gif
- Lesson 27. Ad Group Creation - 10:05 Mins
- Targeting - Digital Marketing Course-Placement
- Ad Copy Creation-Banner Ads-Gif
- Lesson 28. Ad Group Creation - 29:28 Mins
- Targeting - Beauty Makeover
- Ad Copy Creation-Gmail Ads
- Lesson 29. Ad Group Creation - 14:18 Mins
- Targeting - Women Bags or Cosmetics
- Ad Copy Creation-Lightbox Ads
- Lesson 30. Ad Group Creation - 17:20 Mins
- Remarketing
- Ad Copy Creation-Responsive Ads
- Lesson 31. Ad Group Creation - 13:46 Mins
- Customer Emails
- Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
- Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
- Lesson 33. Ad Group Creation - 20:32 Mins
- Targeting - Personal Loan
- Ad Copy Creation - Skippable Instream
- Lesson 34. Ad Group Creation - 20:34 Mins
- Targeting - SEO Tutorial
- Ad Copy Creation - Non Skippable Instream
- Lesson 35. Ad Group Creation - 21:07 Mins
- Targeting - Remarketing
- Ad Copy Creation - Bumper
- Lesson 36. Ad Group Creation - 15:06 Mins
- Targeting - Digital Marketing Course
- Ad Copy Creation - Video Discovery Ads
- Lesson 37. Ad Group Creation - 06:22 Mins
- Targeting - Digital Marketing Course
- Ad Copy Creation - Outstream Ads
- Lesson 38. Ad Group Creation - 06:22 Mins
- Targeting
- Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
- Lesson 39. Introduction To Shopping Ads - 43:56 Mins
- Product Ads (with price)
- Showcase Ads (without price)
- SetUp
- Create Google Merchant Account
- Verify Your Business
- Create Product Feed
- Link Merchant A/c with Google Ads
- Campaign Setup
6. App Campaign24m 12s
- Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
- Ad Creation
7. Smart Campaign21m 33s
- Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
- Call To Your Busines
- Visit Your Store Front
- Actions on Your Website
8. Discovery Campaign19m 43s
- Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
- Lesson 43. Landing Page Tips - 10:37 Mins
- Competitor Research & Tips
10. Google Ads Glossary54m 29s
- Lesson 44. Google Ads Terminology - 54:29 Mins
- Ad Relevance
- Frequency Capping
- Quality Score
- Ad Rank
- Invalid Clicks
- Click Through Rate - CTR
- Dimensions
- Split Testing
- Campaign URL Option
- Ad Rotation
11. Bid Strategies36m 30s
- Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
- Manual CPC
- Maximise Clicks
- Enhanced CPC
- Target CPA
- Maximise Conversion
- Target ROAS
- Maximise Converion Value
- Target Impression Share
- Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
- Lesson 46. Additional Google Ads Options - 01:14:49 Mins
- Negative Keyword List
- Shared Budgets
- Placement Exclusion List
- Account Access
- Billing
- Ad Preview & Diagnosis
- Recommendation
- Change History
- Linked Accounts
13. Competitor Analysis22m 41s
- Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
- Lesson 48. How to take the Exam - 05:32 Mins
- Google Ads Search Certification
- Google Ads Display Certification
- Google Ads Video Certification
- Google Ads Mobile Certification
- Google Ads Shopping Certification