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#1 Advance PPC Course in Janakpuri


4.5/5 (Based on 21439 Reviews)
 

Trained 30,000+ Professionals In India

IN-CLASS & ONLINE LECTURES

IN-CLASS & ONLINE LECTURES

 
Master 15+ Advance Modules
100 % Practical Training
10+ Experience Trainer
100% Placement Assistance
Free Full Video Course
Live Session Recordings
 

Fees
Rs. 6,999
Rs. 12,000

 

GET 2 FREE TRIAL CLASSES

Download Brochure

 

PPC COURSE FOR

STUDENTS | JOB SEEKERS | WORKING PROFESSIONALS | HOUSEWIVES | ENTREPRENEURS

Fees
Rs. 6,999
Rs. 12,000

 

2 FREE DEMO CLASSES

Download Brochure

 

BEST PPC COURSE IN JANAKPURI


Welcome to Expert Training Institute in Janakpuri! We are the highly recommended PPC course providers in Janakpuri. Working in the industry of digital marketing for more than 10 years, we have gained the trust of more than 23,000 students. We are proud to happily cater to them with our top-notch PPC certification course. We are supported by a team of highly knowledgeable and professional trainers for whom imparting satisfactory training to the students is above everything.

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They make every possible attempt to provide them the latest information in the industry so they get updated on the on-going PPC trends and what kind of work they will be expected to do once they get a job. Being the leading PPC training institute in Janakpuri, we not at all make compromises when it comes to education.

We know that time is very important in everyone’s life and wastage of time by any means is not justifiable. Therefore, we want every individual, be it a student, working individuals, homemaker, or even a retired person to make the most of their time by doing something productive. One such productive thing they can do is to enrol for the PPC course training in Janakpuri. It’s a course that provides plenty of career opportunities to those who complete it with dedication. Having an understanding of each theoretical course aspect lets them implement them practically with ease and independently making them job-ready. Our 12+ years experienced trainers teach each student with enthusiasm and always encourage them to come up with their doubts so they is no scope left for conceptual misunderstanding. This is necessary to achieve efficiency and proficiency in the PPC course.

Our trainers focus on student interaction as this is the only way when students feel free to communicate with them without any hesitation. The professionalism followed by our trainers is commendable and this is what impresses our aspirants.

First-Choice of Students for PPC Course Training in Janakpuri

We are the best PPC institute in Janakpuri and it’s our responsibility to take care of the future of our students. There are so many institutes that are imparting Pay-per-click course but why thousands of aspirants prefer us over others is due to several reasons, which are as follows:

Quality Content

Our PPC course hasquality content that is latest according to the advanced PPC trends and is technology-based.

Training by Industry Experts

All our experts are certified and are aware of all topics of the Cost-per-click concepts and strategies. They believe that being a trainer does not mean that learning is not for them rather they keep learning so they can share their relevant knowledge with students and make them as smart as they themselves are.

Engaging Case Studies

We know just having conceptual training does not only makes the PPC training session boring but also feels like a complete waste of time. We never want any of our students to feel like this therefore we have included engaging case studies in our PPC course modules. They help in easy and quick understanding of things.

Learn Practically

Any kind of learning without practical implementation seems to be irrelevant. This is why it becomes crucial to practice all topics of the PPC course practically. A practical session will help them know where they actually stand and what topics they need to practice more.

Hassle-free Backup Classes

At ETI PPC training institute in Janakpuri, none of our students who have missed any PPC course classes have to run after our trainers to cover the missed part. We take care of this requirement beforehand by providing them with a facility to schedule their backup classes.

Query Resolving Session

We know that every student has a different learning capacity and having doubts about certain topics is a casual thing. Our trainers make sure that each one of them has no doubts regarding the previously taught topics of the PPC course before proceeding further. In the case, they have any doubts then the trainer will provide them with the doubt classes to resolve their queries.

Apart from the above reasons, there are other things that make us the first choice of students, including affordable fees, 1-year course validity, easy EMI option, etc.

Importance of PPC for Businesses

PPC is an online advertising way that helps different businesses get more traffic and qualified leads so they can easily convert them into their actual customers. Unlike Search Engine Optimization, PPC is a paid service that involves ad creation to get faster results.

We have shared some of the major advantages of the PPC campaign, which has now become imperative to every business operating online.

Looks Very Similar To Search Engine Organic Results

One of the biggest concerns that manufacturers and businessmen have is that organic results on the search engines are highly credible than PPC ads. The organic results are influenced by Search Engine Optimization whereas the advertisers bid for every click on the paid search results that are called “Ads".

However, if you want to improve your business then it’s good to run a PPC campaign as it will only benefit you rather than incurring any loss. Your website will appear in the SERPs just like organic results but the only difference is that your listing will be marked with the “Ad" tag on the search engine result page.

Highlight your Website on the Top with Google Ads

The reason why the PPC campaign is the first-choice of the businessmen is that they get immediate results that is not possible with SEO. Search Engine Optimization takes longer (like 3-4 months) to give results but with PPC everything is done at a fast pace. You simply have to find out the targeted keywords, create a PPC campaign, and set a budget to get started with the ads.

This immediacy of results factor is very important for:

  • Promotion of new items
  • Special offers like extended warranty periods, free products, percentage discounts
  • New products launched in the existing collection

Therefore, there is no reason left for not running a PPC campaign for your business.

We, at ETI Janakpuri, will teach how you can create different ads such as search ads, display ads, video ads, or even shopping ads for your business to attract leads with the help of our PPC course.

Precise Measurement Of Results And Full Control Of Ads

Measuring the performance of business strategies is crucial for any business as this helps them to restructure them for achieving company goals. When it comes to measuring the effectiveness of PPC ads then you can do so with ease. The ads networks have the feature for the same.

You can set the PPC costs according to the budget of the company by:

  • Analysing the KPI data of the campaign
  • Evaluating changes to enhance lead generation
  • If you think that your PPC campaign is not offering you the desired results then you can instantly shut it down. Also, you can re-launch it in short order.

During the PPC training in Janakpuri, we’ll make you learn how to measure and control your PPC campaign effortlessly. Additionally, you will come to know about the best techniques that can be opted to improve lead generation.

Exceptional Learning Experience at ETI PPC Training Institute in Janakpuri

When you pursue the PPC course in Janakpuri from ETI, you will surely have an astounding learning experience. It’s a place where you will gain both theoretical and practical training to become a PPC specialist. Our institutional approach has been the supporting factor for us for all these years and is one of the reasons for our success as the best PPC training institute in Janakpuri.

We endeavor to make our PPC classes interesting by explaining everything clearly and in a unique manner. With this course, you will achieve competency to enhance the profitability of distinct organizations from various departments by making effective advertisements on Google, Bing, Yahoo, and AOL. Furthermore, you can promote their business on different social media sites, including Facebook, LinkedIn, etc.

Pursue PPC Course at Flexible Timings

We, at ETI Janakpuri, want every person who is interested in learning the PPC course join our PPC institute in Janakpuri without any stress of lack of time. We know it’s hard to manage multiple tasks at a time such as simultaneous management of office, home, and PPC classes. Therefore, we have simplified the same and have come up with the exclusive advantage of flexible batches and flexible timings.

Students can join our weekdays or weekend batches according to their comfort and convenience. If they want to join the weekday’s batch then we provide them PPC training from Tuesday to Friday 2 hours each day whereas if they are comfortable on weekends, it will be scheduled for 3 hours every Saturday and Sunday.

Our students who are pursuing their regular college, working as full-time employees, or are homemakers are very happy with this provision. With this facility, they can multitask smoothly.

 

We’re just a call away: 9958-38-19-38

CERTIFICATIONS YOU GET

 

SKILL COVERED AFTER THIS COURSE

 
✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising

ETI
Achievements

Batches

1973+

Trained

30,000+

Placements

26,856+

Reviews

Advance PPC Masterclass Course Content


1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification

LEARN PPC WITH 100% PRACTICAL TRAINING IN 4 WEEKS

FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:
Facebook
LinkedIn
Twitter

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.